Traffic Sources And Marketing Tools

Say goodbye to dubious affiliate marketing with little insights. Say hello to an open marketplace where publishers and advertisers are free to engage and trade directly. Intelligently driven by the first truly transparent anti-fraud tracking.

Our self-serviced Traffic & Offers Exchange Platform is based upon a pure ROAS philosophy. Built for performance, with full transparency on all levels, and the most advanced fraud detection available, there is no platform on the planet that gives advertisers more conversions from their budget.

Combined with the lowest override in the industry, both traffic demand and supply get more and better results by connecting to the Agency Traffic & Offers Exchange Platform.

Because everyone connected to the platform shares the same ad inventory and offer database, we call it The Open Marketplace, advertisers and publishers can for the first time make trades directly, publicly and exclusively.

The most effective marketing tools in the industry are already built into the platform! Basket freeze, exit-intent and retainment of abandoned shopping cart are just a few great tools that are fully integrated.

Worry about fraud no more. We detect and report mistargeting, IP spoofing, fingerprint and cookie dropping, brand bidding and also other types of fraud unknown to most.

Traffic pooling on a borderless marketplace

Industry professionals can use our self-serviced Exchange Platform to manage their offers and traffic channels. Every section, feature and functionality of the platform is designed for remote and shared use.

Analytics and intelligence

Our reports and statistics give you insights how your different marketing channels contribute to conversions. Analyzing conversion paths and in-app events allows you to create, adjust and tailor attribution models. You can customize the extent and granularity of your reporting and data mining to suit your monitoring requirements.

Targeting

Based on the target audience you define, we sort all incoming traffic in real-time by device and geolocation and redirect it to the right destination. The seamless redirecting maximizes your Return on Ad Spend.

Tracking

As we are only paid for conversions it is in our best interest to have a world-class online and mobile tracking. Every percent of tracking accuracy counts. Therefore we combine cookie-based and cookieless tracking methods in a unique tracking hierarchy.

API

Our API allows publishers and clients to access (”read”) and use (”edit”) our platform remotely. These web service 2-way-APIs adhere to the REST architecture.

Currencies

Going global with your offers often means that your publisher payouts have different currencies. Or maybe the publishers themselves want to be paid out in another currency. To make this happen each conversion is saved in real-time in 160 currencies.

Fraud protection

From now on you decide how much fraud you allow on your offers. If you use full-scale dynamic trading you can eradicate fraud entirely. Combined with a mandatory disclosure of the publishers traffic origin, you keep your traffic clean.

Tag management

You connect to our platform and all in-built add-ons by placing our container tag (one line of JavaScript code) on your website. Our tag management shows you all tags in the container at any moment and allows you to add and remove tags within seconds.

Re-brokering visibility

Our database allows you to reconstruct parts of or even complete re-brokering chains. You can decide on a case-by-case basis how to deal with re-brokering, especially when it conflicts with your offer policies and T&Cs.

Integrated effective marketing tools

Turn window-shoppers into paying customers with exit-intent technology.

Retain customers who abandon their shopping cart with personified email marketing or re-targeting.

Tackle effectively voucher code misuse with basket freeze technology.

Consolidated billing

We take care of the entire billing process from demand partner invoicing to publisher payments. While invoicing is done continuously, payments are conducted up to 4 times per month. Our finance module is audited and accredited to handle those mass transactions.

Proof of excellence

Some of the largest app-advertisers in the world rely on our Exchange Platform tracking and anti-fraud capabilities - increasing their ROAS in some cases with several hundred percent simply by sorting out mobile fraud.

With almost 2000 professional publishers available world-wide, working with the knowledge that everything is fully transparent - you can rest assured that we have put our words into action.

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